Read my most recent writing on price (or fee) strategy. ✍
If you’re not sure where to start, try Give your buyers price options.
🍎 = of particular interest to nonprofit and public sector organizations
Finding the best fee strategy 🍎
Can a nonprofit charge a fee? 🍎
Charging everyone the same price costs you sales and profits
Protect your profits with bare bones products
Boost sales and profits with add-on products
How to price bare bones products with add-ons
Identifying user fee traps and how to escape from them 🍎
Creating the best mix of programs with less money to work with 🍎
How should our nonprofit structure a program where we charge a fee in exchange for a service? 🍎
Making people buy more to get a better price
How to select the right type of quantity discount
How to give a quantity discount when buyers purchase “one or none”
Two actions that will make mixed bundling more profitable
What goals does a pricing strategy help a nonprofit organization achieve? 🍎
How to pick the right approach to pricing your product
Know your choices when pricing your product
The four wants: How many does your product satisfy?
Give your buyers price options
Here’s a better way to get buyers to pay in advance
When to use good/better/best pricing
The trick to making good/better/best pricing work
Three rules for pricing upgrades
Don’t cut your price; give them more
Enjoy the movie, but don’t take away the wrong lesson
Three pitfalls of group pricing and how to get around them
This is the secret to getting buyers to admit “I am willing to pay you more!”
Are you overlooking these two facts?
How do your respond to buyers who claim your price is to high? Try this
Eight ways to get buyers to reveal how much they’re willing to pay
The dangers of too many choices
My top 3 pricing books for small businesses
How do substitutes affect your price strategy?